12+

12+

The redesign of the visual identity 12 + had as its starting point a series of basic concepts contained in the initial brie ng of which stand out dynamism, versatility (i.e. adaptability to different contexts and supports) and contemporaneity. The graphic proposal seeks to maintain a link to the partner identity (UIP) without loss of status and self-identity. In this sense, the developed image uses a modular structure that seeks to re-establish the eclecticism of the organization and its members, using simultaneously a multicromatic scheme that evidences and reinforces this quality.

The deconstruction of the number 12 in modules translates the way in which several independent elements can gather together in a 'cycle', converging on a common purpose: Democracies coming together / Les Democracies s'unissent.

The redesign of the visual identity 12 + had as its starting point a series of basic concepts contained in the initial brie ng of which stand out dynamism, versatility (i.e. adaptability to different contexts and supports) and contemporaneity. The graphic proposal seeks to maintain a link to the partner identity (UIP) without loss of status and self-identity. In this sense, the developed image uses a modular structure that seeks to re-establish the eclecticism of the organization and its members, using simultaneously a multicromatic scheme that evidences and reinforces this quality.

The deconstruction of the number 12 in modules translates the way in which several independent elements can gather together in a 'cycle', converging on a common purpose: Democracies coming together / Les Democracies s'unissent.

The redesign of the visual identity 12 + had as its starting point a series of basic concepts contained in the initial brie ng of which stand out dynamism, versatility (i.e. adaptability to different contexts and supports) and contemporaneity. The graphic proposal seeks to maintain a link to the partner identity (UIP) without loss of status and self-identity. In this sense, the developed image uses a modular structure that seeks to re-establish the eclecticism of the organization and its members, using simultaneously a multicromatic scheme that evidences and reinforces this quality.

The deconstruction of the number 12 in modules translates the way in which several independent elements can gather together in a 'cycle', converging on a common purpose: Democracies coming together / Les Democracies s'unissent.

CLIENT:
Assembly of the republic
Portuguese Parliament

AGENCY:
TVM Designers, 2017

FOCUS:
Identity, Branding, Campaign

COLLABORATORS:
Maria Inês Silva
Marta Fino Costa

CLIENT:
Assembly of the republic
Portuguese Parliament

AGENCY:
TVM Designers, 2017

FOCUS:
Identity, Branding, Campaign

COLLABORATORS:
Maria Inês Silva
Marta Fino Costa

CLIENT:
Assembly of the republic
Portuguese Parliament

AGENCY:
TVM Designers, 2017

FOCUS:
Identity, Branding, Campaign

COLLABORATORS:
Maria Inês Silva
Marta Fino Costa

12_LogoRedesign
12_Pasta
12_fundo
12_fundo2

12+ rebrand is centered in its core values: diversity and inclusion. 

12_Ref
12_Tubo
12_Mupi
12_Livro

Take a look at the other projects :)

Fresh'n'dryIdentity, Branding, Packaging

ADP BejaIdentity, Branding

LactiangolPackaging

A IndústriaIdentity, Branding

Academie MinervaBranding, Poster Design

WorteldagenPoster Design

April 25th IdentityIdentity, Branding

Upper AmialAnimation, Illustration, Storytelling

Between Type & IllustrationBook Cover Design

Pasta do Dia's websiteWeb Design, UX/UI

Boundless BooksBook Cover Design

PaperbackEditorial Design

Massin / FaucheuxEditorial Design

University of GroningenAnimation, Illustration, Storytelling