The redesign of the visual identity 12 + had as its starting point a series of basic concepts contained in the initial brie ng of which stand out dynamism, versatility (i.e. adaptability to different contexts and supports) and contemporaneity. The graphic proposal seeks to maintain a link to the partner identity (UIP) without loss of status and self-identity. In this sense, the developed image uses a modular structure that seeks to re-establish the eclecticism of the organization and its members, using simultaneously a multicromatic scheme that evidences and reinforces this quality.

The deconstruction of the number 12 in modules translates the way in which several independent elements can gather together in a 'cycle', converging on a common purpose: Democracies coming together / Les Democracies s'unissent.

The redesign of the visual identity 12 + had as its starting point a series of basic concepts contained in the initial brie ng of which stand out dynamism, versatility (i.e. adaptability to different contexts and supports) and contemporaneity. The graphic proposal seeks to maintain a link to the partner identity (UIP) without loss of status and self-identity. In this sense, the developed image uses a modular structure that seeks to re-establish the eclecticism of the organization and its members, using simultaneously a multicromatic scheme that evidences and reinforces this quality.

The deconstruction of the number 12 in modules translates the way in which several independent elements can gather together in a 'cycle', converging on a common purpose: Democracies coming together / Les Democracies s'unissent.

The redesign of the visual identity 12 + had as its starting point a series of basic concepts contained in the initial brie ng of which stand out dynamism, versatility (i.e. adaptability to different contexts and supports) and contemporaneity. The graphic proposal seeks to maintain a link to the partner identity (UIP) without loss of status and self-identity. In this sense, the developed image uses a modular structure that seeks to re-establish the eclecticism of the organization and its members, using simultaneously a multicromatic scheme that evidences and reinforces this quality.

The deconstruction of the number 12 in modules translates the way in which several independent elements can gather together in a 'cycle', converging on a common purpose: Democracies coming together / Les Democracies s'unissent.

CLIENT:
Assembly of the republic
Portuguese Parliament

AGENCY:
TVM Designers

FOCUS:
Identity, Branding, Campaign

COLLABORATORS:
Maria Inês Silva
Marta Fino Costa

CLIENT:
Assembly of the republic
Portuguese Parliament

AGENCY:
TVM Designers, 2017

FOCUS:
Identity, Branding, Campaign

COLLABORATORS:
Maria Inês Silva
Marta Fino Costa

CLIENT:
Assembly of the republic
Portuguese Parliament

AGENCY:
TVM Designers, 2017

FOCUS:
Identity, Branding, Campaign

COLLABORATORS:
Maria Inês Silva
Marta Fino Costa