April 25th Identity

April 25th Identity

Identity developed to celebrate the historical importance of April 25th in the Portuguese Revolution of 1974.

From the use of a strong typeface, as well as an imposing color, it is intended to establish an analogy with the own force and repercussion that the revolution had. While highlighting the power of this event by the enhancement of some graphic elements, it is also alluded to the delicacy of others, such as the liberating carnation clove that comes from the cutted typography.

This movement had never been a revolution of arms, but a revolution of carnations. This symbol was showcased not only all over Lisbon, appearing in several newspapers and transports, but has also become an element of the facade of the Assembly of the republic building and an integral element in the signaling in its interior. 

Identity developed to celebrate the historical importance of April 25th in the Portuguese Revolution of 1974.

From the use of a strong typeface, as well as an imposing color, it is intended to establish an analogy with the own force and repercussion that the revolution had. While highlighting the power of this event by the enhancement of some graphic elements, it is also alluded to the delicacy of others, such as the liberating carnation clove that comes from the cutted typography.

This movement had never been a revolution of arms, but a revolution of carnations. This symbol was showcased not only all over Lisbon, appearing in several newspapers and transports, but has also become an element of the facade of the Assembly of the republic building and an integral element in the signaling in its interior.

CLIENT:
Assembly of the republic
Portuguese Parliament

AGENCY:
TVM Designers, 2017

FOCUS:
Identity, Branding, Campaign

COLLABORATORS:
Maria Inês Silva
Marta Fino Costa

CLIENT:
Assembly of the republic
Portuguese Parliament

AGENCY:
TVM Designers, 2017

FOCUS:
Identity, Branding, Campaign

COLLABORATORS:
Maria Inês Silva
Marta Fino Costa

25abril_Exterior
25abril_Logo_207x140
25abril_Estacionario
25abril_Ref
25abril_Mupi

This symbol was showcased all over Lisbon, from newspapers, transports till the Assembly of the Republic building.

25abril_Sinaletica
25abril_Cartaz
25abril_Jornal
25abril_CartazCP

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