ADP Beja Identity

ADP Beja Identity

ADP Beja was seeking for a new identity and graphic image in order to attract new collaborators to its cultural association. The previous graphic line did not reveal the pride Beja´s inhabitants had for their city. In this way, the challenge in this project was to match a brand that encapsulated the cultural wealth of Beja in small but impressive details. 

In the new identity of Beja the references were 3: The warm tones of Alentejo’s landscapes, the castle and the tiles. From the combination of these elements was born an iconic symbolism that puts the castle and the traditional tile as main characters of a raised flag. The simplification of these elements gives them an original aesthetic that is easy to read without being simplistic. The base colours gather inspiration from the original core elements: yellow from the plains seen from the castle and blue from the azulejos and Alentejo’s typical houses.

ADP Beja was seeking for a new identity and graphic image in order to attract new collaborators to its cultural association. The previous graphic line did not reveal the pride Beja´s inhabitants had for their city. In this way, the challenge in this project was to match a brand that encapsulated the cultural wealth of Beja in small but impressive details. 

In the new identity of Beja the references were 3: The warm tones of Alentejo’s landscapes, the castle and the tiles. From the combination of these elements was born an iconic symbolism that puts the castle and the traditional tile as main characters of a raised flag. The simplification of these elements gives them an original aesthetic that is easy to read without being simplistic. The base colours gather inspiration from the original core elements: yellow from the plains seen from the castle and blue from the azulejos and Alentejo’s typical houses.