Fresh'n'dry

Fresh'n'dry

The Briefing was clear: Fresh’n’dry needed urgently a rebrand from its identity to its packaging. It seemed like the company hadn’t payed that much attention to a fresh design as much as their fresh dry fruits, and that needed to change because communication is the first step towards a relation with the consumer.

Therefore, Fresh’n’dry had a new goal: to become a modern, refreshing and cool brand, while still remaining the trustworthy company people knew.

So, how do we obtain that? To guarantee a modern Brand, a modern typography was determinant. For this reason, a bold and strong look was chosen. Both words “Fresh” and “Dry” were also deformed according to the feeling they should embody.

The Briefing was clear: Fresh’n’dry needed urgently a rebrand from its identity to its packaging. It seemed like the company hadn’t payed that much attention to a fresh design as much as their fresh dry fruits, and that needed to change because communication is the first step towards a relation with the consumer.

Therefore, Fresh’n’dry had a new goal: to become a modern, refreshing and cool brand, while still remaining the trustworthy company people knew.

So, how do we obtain that? To guarantee a modern Brand, a modern typography was determinant. For this reason, a bold and strong look was chosen. Both words “Fresh” and “Dry” were also deformed according to the feeling they should embody.

The Briefing was clear: Fresh’n’dry needed urgently a rebrand from its identity to its packaging. It seemed like the company hadn’t payed that much attention to a fresh design as much as their fresh dry fruits, and that needed to change because communication is the first step towards a relation with the consumer.

Therefore, Fresh’n’dry had a new goal: to become a modern, refreshing and cool brand, while still remaining the trustworthy company people knew.

So, how do we obtain that? To guarantee a modern Brand, a modern typography was determinant. For this reason, a bold and strong look was chosen. Both words “Fresh” and “Dry” were also deformed according to the feeling they should embody.

CLIENT:
Fresh’n’dry, Emílio Vilar lda

FOCUS:
Identity, Branding, Packaging

CLIENT:
Fresh’n’dry, Emílio Vilar lda

FOCUS:
Identity, Branding, Packaging

CLIENT:
Fresh’n’dry, Emílio Vilar lda

FOCUS:
Identity, Branding, Packaging

Freshndry

One of the most crucial elements in this rebranding is the combination of contrasting and lively colours. It gives the brand the audacity it needs to break the market and finally communicate what their products have been giving us for over 40 years:
a taste of freshness.

Freshndry_Bag
Freshndry_Logo2
Freshndry_Bio_frenteverso
Freshndry_Normal_frenteverso

Fresh'n'dry comes in two cathegories. Look for the specific dry fruit you wish or instead, be surprised by the enormous variety of mixes you can choose from, all biological.

Freshndry_Bio_02
Freshndry_Normal_02
Freshndry_Bio_01

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