The Briefing was clear: Fresh’n’dry needed urgently a rebrand from its identity to its packaging. It seemed like the company hadn’t payed that much attention to a fresh design as much as their fresh dry fruits, and that needed to change because communication is the first step towards a relation with the consumer.

Therefore, Fresh’n’dry had a new goal: to become a modern, refreshing and cool brand, while still remaining the trustworthy company people knew.

So, how do we obtain that? To guarantee a modern Brand, a modern typography was determinant. For this reason, a bold and strong look was chosen. Both words “Fresh” and “Dry” were also deformed according to the feeling they should embody.

The Briefing was clear: Fresh’n’dry needed urgently a rebrand from its identity to its packaging. It seemed like the company hadn’t payed that much attention to a fresh design as much as their fresh dry fruits, and that needed to change because communication is the first step towards a relation with the consumer.

Therefore, Fresh’n’dry had a new goal: to become a modern, refreshing and cool brand, while still remaining the trustworthy company people knew.

So, how do we obtain that? To guarantee a modern Brand, a modern typography was determinant. For this reason, a bold and strong look was chosen. Both words “Fresh” and “Dry” were also deformed according to the feeling they should embody.

The Briefing was clear: Fresh’n’dry needed urgently a rebrand from its identity to its packaging. It seemed like the company hadn’t payed that much attention to a fresh design as much as their fresh dry fruits, and that needed to change because communication is the first step towards a relation with the consumer.

Therefore, Fresh’n’dry had a new goal: to become a modern, refreshing and cool brand, while still remaining the trustworthy company people knew.

So, how do we obtain that? To guarantee a modern Brand, a modern typography was determinant. For this reason, a bold and strong look was chosen. Both words “Fresh” and “Dry” were also deformed according to the feeling they should embody.

CLIENT:
Fresh’n’dry, Emílio Vilar lda

FOCUS:
Identity, Branding, Packaging

CLIENT:
Fresh’n’dry, Emílio Vilar lda

FOCUS:
Identity, Branding, Packaging

CLIENT:
Fresh’n’dry, Emílio Vilar lda

FOCUS:
Identity, Branding, Packaging